What are slow replies costing you?
Five numbers about your business. The math is written out under the results, so you can check every step.
Form fills from new customers on your website.
In US dollars.
Customers who hire someone else because you answered late, or not at all.
Out of every 100 requests, how many become paying jobs?
Be conservative. 50% is a reasonable starting point.
Estimate based on your inputs
Revenue at risk per month
$1,620
Revenue won back by instant replies
$810
That’s 4.1× the $199/month Lead Responder.
How the numbers work
- Revenue at risk per month = website requests × share lost to slow replies × your close rate × average job value. With your numbers: 60 × 20% × 30% × $450 = $1,620.
- Revenue won back = revenue at risk × the share of those lost requests an instant reply wins back. Here: $1,620 × 50% = $810.
- The multiple compares revenue won back with the $199/month price of the Lead Responder.
What this assumes
- Every input is your own estimate. Nothing here comes from client data.
- Lost requests close at the same rate as the ones you answer today.
- It counts one job per request and ignores repeat work and referrals.
- It’s an estimate, not a promise. Use cautious numbers if you’re unsure.